Context

Utility :

With more than three billion users worldwide, mobile phones become a very big means of interaction between companies and consumers.

Today, mobile phones know to "speak" to barcodes, read RFID identifications and tags on labels. They can also reach web.

By photographing a code printed on a medicine or another product, the mobile phones bring informations and services bound to the product.

The mobile business is a real need for companies and consumers. 

Internet Of Things :

The modern communication bases itself in a natural way on the potentialities offerd by internet. Where from the notion of internet of things, which consists in endowing the objects of the common life of the capacity to connect and to communicate via internet. The allocation of an identity appropriate for the physical objects, organized in an infrastructure of communication which transcends the traditional barriers between companies, industries and individuals, open the door to multiple innovative applications among which many exist only in the imagination of some visionary entrepreneurs today.

The potential of the internet of things is for the measure of the gigantic quantities of information wich this one makes available real-time. For the industry, the gains in terms of productivity, quality, and knowledge of the market will be inestimable. And for the individual, the advantages both in terms of access to the information and security - notably food and pharmaceutical - will represent a comparable  progress in the emergence of the mobile telephony or the internet such as we konw it today.